Tereza Murray
Based in Queensland, (because why would you live anywhere else!) Tereza Murray is a leading Franchise and Business Consultant with over 21 years of experience in the franchising industry as both a consultant and franchisor, along with a track record of success running some of Australia and New Zealand's most well-known brands (franchised and independent). With a background spanning over 30 years in business development across B2B and B2C, Tereza works with businesses ranging from start-ups to established companies ready for serious growth.
Known for her honest and direct approach, Tereza and her team assist around 50 business leaders each year across a diverse range of industries in scaling and achieving their business goals. Highly skilled at designing and implementing robust growth models, systems, and strategies, Tereza and her team can help you achieve your business growth objectives.
Strategic Business Consultancy
A Unique Perspective on Growth and Success
With a professional background that spans three decades and industries as diverse as health, construction, hospitality, automotive, education, and services, I bring a rare and practical perspective to strategic consultancy. Throughout my career, I have led and scaled companies ranging from nimble start-ups to established enterprises with turnovers exceeding $30 million.
Having worked with hundreds of businesses across Australia and New Zealand, I have had a front-row seat to what drives success, and just as importantly, what doesn’t. This extensive exposure to business models of every shape and size means I don't rely on theory. I provide grounded, strategic advice drawn from real-world experience.
Unlike many consultants who specialise in a single field or growth stage, my journey has taken me across the entire business lifecycle. From launching start-ups, to repositioning mature businesses, to advising established franchisors on sustainable expansion, I’ve developed a strategic lens that is both broad and deeply practical.
If you're looking for clarity, direction, and the confidence to take the next step, whether you're starting out, scaling up, or strengthening your franchise network, I can help.
Who I Work With
Start-ups: Position for Success from Day One
Starting a business is an exciting and challenging time. Without the right foundation, even the best ideas can stumble. I work with start-up founders to ensure their business is positioned strategically from the outset, laying down the right structure, defining a strong market positioning, designing scalable systems, and preparing for sustainable growth. Whether you need help fine-tuning your model, understanding your market dynamics, or setting up the frameworks that will support future scale, I bring a level of insight that can help you avoid the common pitfalls and build with confidence.
Established Businesses: Refocus, Reposition, Reignite Growth
For businesses that are already established but facing challenges, stalled growth, or the need to adapt, I offer a fresh, experienced perspective. Whether it’s clarifying your next move, repositioning in a changing market, identifying operational improvements, or simply working out what’s holding your business back, I can help you cut through the noise and focus on the strategies that matter. I’ll work closely with you to map a clear, actionable path forward, grounded in what's realistic for your business and industry.
Established Franchisors: Strategic Guidance for Sustainable Expansion
Franchising is a powerful growth vehicle, but it comes with its own unique complexities. Whether you're looking to refine your model, troubleshoot network challenges, improve franchisee performance, or prepare your brand for the next phase of expansion, I provide strategic consultancy tailored specifically for franchisors. My extensive background in franchise system development, growth strategy, and network management allows me to offer practical solutions that balance franchisor goals with franchisee success, creating a stronger, more resilient system.
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