License Model
A license model is suitable for businesses that have developed proprietary software or intellectual property (IP) that delivers a commercial advantage and is able to be integrated into other businesses and locations. To attract licensees, you will need to be able to demonstrate clear commercial benefits that would be difficult or expensive for them to develop themselves. If you want to license your brand, you must have established substantial brand equity within your industry and market that would provide commercial opportunities to the licensee on its strength alone.
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