The Franchise Fee - What You Need To Know
What the Franchise Fee Really Covers
The franchise fee is a flat, upfront payment that grants the franchisee a temporary licence to operate under your brand. It’s not a purchase of the business itself, the franchisor retains ownership of the intellectual property, systems, and brand. This fee acknowledges the value of what the franchisee receives at the outset: proven systems, brand recognition, training, and a structured pathway to start trading. Unlike buying an independent business, this fee doesn’t reflect a standalone business valuation, it's payment for access, not ownership.
Why the Fee Isn’t Linked to Territory Value
A common misconception is that franchise fees vary based on how 'good' or profitable a territory seems. In reality, the franchise fee is typically fixed, regardless of territory potential. That’s because higher-performing territories will naturally generate more revenue, and with royalties usually charged as a percentage of revenue, franchisees in stronger areas will pay more over time through ongoing royalties. The fee isn’t designed to reflect territory worth, it reflects the value of joining your brand and gaining access to your systems.
Franchise Fee vs Business Valuation: Greenfield vs Turnkey
Franchise fees apply most often to Greenfield opportunities, where the franchisee is setting up a brand-new site. In these cases, the fee covers brand rights and startup support. When you’re selling a turnkey operation or going concern, where an existing business is already operating, the valuation is approached more like a traditional business sale, often including goodwill, asset value, and trading history. It’s important to distinguish between the two: one pays for access, and the other includes operational value.