Premium Clean

Background

Premium Clean was founded in New Zealand and has grown into a trusted leader in professional cleaning services, providing a hospital-grade clean across residential, commercial, and Airbnb properties. With over 200 trained cleaning staff, more than 50,000 cleans completed, and 11 locations across New Zealand, the company quickly built a reputation for excellence. Recognised as New Zealand’s Most Trusted Cleaning Partner in the 2023 Build Awards, Premium Clean has set industry benchmarks by integrating innovative technology, such as a 60-second booking app and cashless transactions. Following its success in New Zealand, Premium Clean has now expanded into Australia, bringing its proven cleaning systems and customer-first approach to new markets.

Challenge

With growing demand for high-quality, reliable cleaning services, Premium Clean needed a scalable model to expand while maintaining its rigorous service standards. Direct expansion would require extensive capital and operational resources, so a solution was needed to grow efficiently while ensuring franchise partners could uphold the high standards that built the company’s reputation. After successfully rolling out its franchise model across New Zealand, the company turned its focus to Australia, where the need for premium cleaning services was equally strong.

Solution

Franchising provided the perfect pathway for Premium Clean’s expansion, allowing the brand to enter the Australian market while ensuring consistency in service delivery. By offering franchise partners strong operational support, Premium Clean allows them to focus on service delivery and customer satisfaction while leveraging the company’s established reputation.

Outcome

Premium Clean’s expansion into Australia has enabled new franchise partners to establish thriving cleaning businesses, backed by a trusted brand, structured training, and national marketing support. With a goal of becoming the leading cleaning service across both New Zealand and Australia, Premium Clean continues to grow while maintaining its commitment to quality, reliability, and innovation.

Conclusion

By bringing its successful franchise model to Australia, Premium Clean has created new opportunities for franchise partners while delivering professional, high-standard cleaning services to Australian customers. With a strong focus on service excellence, advanced technology, and operational support, Premium Clean is now making its mark in the Australian market, offering a reliable and scalable business opportunity for those looking to join a proven and reputable brand.