Background
Established in Australia, OCC Apparel has positioned itself as a leader in ethical, sustainable, and organic branded apparel. The company specialises in selecting high-quality, ethically produced garments and customising them for clients, including not-for-profit organisations, fashion labels, educational institutions, and prominent figures in the entertainment industry. OCC Apparel offers the world's largest range of ethically accredited 100% organic cotton and recycled apparel items, reflecting its commitment to environmental sustainability.
Challenge
Recognising the growing global demand for ethical and sustainable apparel, OCC Apparel aimed to expand its operations internationally. The challenge was to enter new markets while maintaining the company's core values and ensuring that each new franchise could uphold the brand's reputation for quality and ethical practices. Identifying suitable partners who shared the company's commitment to sustainability was crucial for successful expansion.
Solution
To facilitate its global expansion, OCC Apparel adopted a franchising model, seeking master franchisees in various countries. This approach allowed local apparel experts to own and operate OCC Apparel franchises with the support of the company's established systems and reputation. The company focused on establishing franchises in the United States and the United Kingdom, offering comprehensive training and support to ensure alignment with OCC Apparel's ethical standards and business practices.
Outcome
The franchising strategy led to the successful establishment of OCC Apparel in New Zealand, with master franchise owners Jon Thom and Chris Brun bringing over a decade of apparel industry experience to the brand. Their commitment to ethical and sustainable practices aligned seamlessly with OCC Apparel's values, resulting in a thriving operation that upholds the company's standards. Building on this success, OCC Apparel is actively seeking master franchisees in the United States and the United Kingdom to further its global presence.
Conclusion
By implementing a franchising model, OCC Apparel has effectively expanded its reach while maintaining its dedication to ethical and sustainable apparel production. This strategy not only allows the company to enter new markets but also empowers local entrepreneurs to promote sustainability within the apparel industry. As OCC Apparel continues its global expansion, it remains committed to supporting its franchisees and upholding the values that define its brand.
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